Thor Martin Bærug

Independent practice specializing in digital media, products and content. Strategy, product development and data analysis for cultural institutions. Music rights and licensing.

Currently taking on select consulting engagements. get in touch.

Projects

My own products across planning data, cultural heritage, literature, AI transparency, the music economy and knowledge work. Designed, built and operated end to end, with the partners credited on each project, several of them through my creative cooperative and boutique consultancy Creative Internet Transmissions.

Walkie Talkie

Walkie Talkie

Audio guide platform for museums and cultural institutions. AI-powered multilingual storytelling accessible via QR code. Deployed at venues across Europe.

With Åsmund Sollihøgda

Planmaps

Planmaps

Denmark’s complete planning data in one platform. 50+ map layers, automated building-rights analyses with legal citations, and an MCP server that brings it all directly into Claude and ChatGPT. Built for property developers, advisors and municipal planners.

In partnership with Björn Emil Härtel Jensen and Byværk

Opus Audiobooks

Opus Audiobooks

Curated audiobook app for classic literature. Human-narrated masterworks with elegant design. Selected as Best New App of the Week by Apple US and consistently featured in Best Audiobook Apps on the App Store worldwide.

With Åsmund Sollihøgda

Fornland

Fornland

Free, open map of over one million cultural heritage sites across the Nordics. Aggregates data from national heritage databases in seven countries into one multilingual interface. Non-commercial, no login, no data collection.

With Åsmund Sollihøgda

AI Training Data

AI Training Data

A public, searchable registry of Danish books, music and other works found in the datasets used to train large AI models. Each entry is verified by ISBN and cryptographic hash against the exact dataset versions, including the ones Anthropic used to train Claude (Bartz v. Anthropic).

A solo project

Musikkens pengestrømme

Musikkens pengestrømme

Where the money for music used in Denmark comes from, and who receives it. Sales and licensing income, from record sales and streaming to Koda, Gramex, Copydan, MPO and NCB, with each krone counted once and checked against the source reports. An interactive overview of 2022 to 2025 in Danish, with a PDF report available by newsletter signup.

A solo project

A letter from a landlord is dropped into the inbox, and the library page for the lease updates itself with the new rent, keeping the old one

Pacioli

A memory palace for people who wear many hats. Emails, contracts and meeting notes hit you from every side. Drop them in, and Pacioli files what matters, dates it and keeps the old version when something changes. Over time it grows into a dated, sourced history of your work, the context an AI agent needs to be of real help. It lives on your own computer.

A solo project, open source

Consulting

Advisory and hands-on delivery for the music, media and culture sector, from short analyses to long-running product partnerships.

Music Rights & Licensing

Strategic advice on music rights, collective management, and licensing frameworks for digital platforms.

Digital Product Strategy

Product development, market positioning and growth strategy for digital media products, from concept to launch.

Data & Market Analysis

Data-driven market analysis for the music and media industry.

AI & Rights Documentation

Forensic analysis of AI training datasets for rights holders. Version-anchored documentation of what was used, prepared for negotiations, licensing and legal proceedings. The methodology behind the Danish AI training data registry, available as a service.

Product Design, Development & Operations

End-to-end digital product services for cultural institutions, from strategy and design through development to ongoing operations. Delivered with Åsmund Sollihøgda via Creative Internet Transmissions.

Considering a project? Write me a line. I reply within a day.

Worked With

Apple Inc. TIDAL IFPI Denmark IFPI Norway Koda Copydan MPO Music Nest Norway Gyldendal Svenska Kyrkan Munchmuseet Vigelandsmuseet Kulturhistorisk Museum Kunstsilo ROMU Universitetet i Oslo Oslo Kommune Gorrissen Federspiel Realdania Bevar Mere BYVÆRK Issuu Framna

Press